1. adidasOutdoor made their debut at the Outdoor Retail Show last weekend! Not only with very cool outdoor product but at the Industry Hockey Game and Sponsor of the Outdoor Industry Inspiration Award.
2. This weekend, Winter X Games 15 returns to Aspen for its 10th year. Look for 24 hours of live HD programming on ESPN and ESPN2, 10 hours of exclusive live video on ESPN3.com, and 18 hours of original coverage on ESPN 3D. http://es.pn/eyZaNZ True Hero will be there, will you?
3. There was a big push toward sustainability at the Outdoor Retailer show in Salt Lake City, UT. Check out this webinar podcast that took place. “Everyone is thinking “Green” or “Sustainability” these days and looking for ways to do their part to save the environment. For retailers, this means not only evaluating how their own practices and operations impact the world around them, but aligning themselves with source materials and suppliers that are also good corporate citizens” http://bit.ly/fQTFGl
4. REI Unveils its Branded Fall 2011 Line to Outdoor Industry. As a leader in the industry, REI has award-winning designers on their team creating styles that are not only functional but environmentally conscious. http://bit.ly/e7aM1R
5. Expanding your horizons will enable you to shoot everything with a different and unique perspective. Check out this article from Outdoor Photographer. http://bit.ly/faYjkv6. We attended a seminar at the OR Show called Social Media for Brands and Retailers. On the panel was social media experts from Backcountry.com and REI. One major take away was the importance of videos – 49% increase on average for styles with product videos attached. (TrueHero can help you with videos and multiple style shots)
7. One of the coolest things we saw at the Outdoor Retail Show was the use of QR Codes i.e. Nau. TrueHero along with Larry Plumier believes this is the wave. An amazing way to interact with consumers before, during and after purchase.
http://bit.ly/dGtTOU
8. Did you know that 90% of people shopping online read reviews? Products, Services, Food and Travel – anything you can purchase on the web! What are people saying about you, your company or your product? Are you involved in the conversation?
9. Trying to break the plastic bottle habit? Liberty Bottles is the ONLY U.S. MADE Bottle Company all from 100% post consumer aluminum. They have a great story: buying art from starving artists, giving back to the community and recycling “other” bottles for emergency relief. Check ’em out. http://libertyripples.com/
10. Google Apps, HighRise, Backpack, Basecamp, Outlook – these are some of the applications/software that TrueHero uses to stay organized. What do you use?
We ask a lot of questions throughout TidBits – we really want to know what you think! Please leave a comment, suggestion or idea. Thanks!
trueHEROevents 
I enjoy reading your reports and observations of the outdoor retail industries comings and goings. I am an outdoorsy type and am interested in seeking a career in the outdoor industry. Do you see any particular areas of the field that might be hiring? What tips do you have for someone seeking a career in the outdoor industry?
Thanks!
Clev
Clev, thanks for reading! There are a few great places to see job opportunities in the industry – http://www.outdoorindustryjobs.com/ and http://www.sportsjobsource.com/. Working at an outdoor retail store is also a great way to get involved in the industry and get some killer discounts!
I’m not impress with the photographic knowledge I have seen in the outdoor industry. I think it would be good to add “Photo Tidbits” for the readers of True Hero. A section or column explaining how you solved or might solve a problem.
Just a thought. I can also help with that.
Thanks for the comment, Stu. What kind of photo tidbits would you recommend? Give us a few examples – we would love it.