Category Archives: At Work

A bit of this and bit of that to chew on…

Posted on March 15, 2011 by truehero

1. 3 Days, 6 Buses 150 People = 38 new business ideas. Another reality TV Show idea or Great Start-up Business? http://on.mash.to/hsnS6S 2. How to influence the influencers?  http://bit.ly/fIfitV 3. Mountainsmith is featured in Backpacker’s Gear Guide with 3 new products! … Continue reading →

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Hanging with the Wig-L-Wam Crew

Posted on January 31, 2011 by truehero

TrueHero had a great opportunity to follow Wigwam Mills, Inc’s  Wig-L-Wam Van around Aspen and ESPN’s Winter X-Games this weekend! Check out the pics and videos we posted (more to come so keep watching!) on Wigwam’s Facebook Page! Wigwam is … Continue reading →

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Execute to plan…

Posted on December 9, 2010 by truehero

As a buyer at May Company (now Macy’s) we had to write extensive business plans. It took hours, days, weeks to finish each plan. Every sentence HAD to start with an action word – Take, Engage, Maximize – you get … Continue reading →

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You can’t afford not to…

Posted on November 19, 2010 by truehero

A couple of years ago my Mom asked me to help her (pro bono) on a marketing piece. A few days later she asked for help ordering office supplies, online baking and form building. At the time I was the … Continue reading →

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My new favorite techy thing…..

Posted on November 10, 2010 by truehero

While I was writing Tid Bits this week I came across the QR Barcode apps. I have ScanLife my phone for a while now. Sometimes I even use it – not as often as I play solitaire but still I … Continue reading →

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Just Do It!

Posted on November 9, 2010 by truehero

True Tid Bits Tuesday November 9, 2010 1. There are 5 Brands who do Social Media really well…you know them – do you follow them? Who are they and what are you doing…http://on.mash.to/bSYkiV 2. Are you planning on growing your … Continue reading →

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No signal….

Posted on October 15, 2010 by truehero

I was unplugged this afternoon – well except for my laptop. It was not intentional…. I needed a change of venue and headed to a coffee shop (one who has free Wi-Fi).  I got my favorite seat: by the window, … Continue reading →

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I see you, I hear you…

Posted on October 4, 2010 by truehero

It is no secret that customers want to be heard and see their ideas come to life in the products/brands they love. Microsoft 7 did an entire advertising campaign about how the changes from Vista “was my idea”. Social Media … Continue reading →

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Cleanliness is next to….

Posted on September 29, 2010 by truehero

Before I leave for a trip or vacation I always cleaned the house. Really clean: dishes, laundry, floors, windows. I have enough food in the cabinets to eat something when I get back but nothing that will spoil. (A lesson … Continue reading →

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Who are we?

Posted on September 23, 2010 by truehero

trueHeroevents is a new company but the owners are not new to the outdoor industry. We have hiked, skied, bought, sold, biked, managed, taped and produced our way through it. Now…we want to do it all again. There are hundreds … Continue reading →

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