Let’s be social….

You have heard the stats – over 500 million people on Facebook and 50% of them logging on daily, 95 Million Twitter Accounts and growing…

So you jump on Facebook, Twitter, FourSquare, LinkedIn and start posting. A week later you get impatient, your business did not grow and why don’t you have 10,000 “LIKE”s?

It’s social. It takes time to build a community and just like your group of friends it is quality over quantity. Are you connected to the key influencers in your industry? Does your community challenge you to be better at what you do or offer?

1. Do Not sit down and start tweeting. Like every marketing campaign there must be a strategy, direction, goals and assessment. Create a plan, let it evolve, analyze results, tweak it and be patient. Your building a community!

2. Social Media is NOT Free. Social networking is free. Building a group of influencers to grow your business costs money. Marketing on social networks is cost-effective. A company is able to target their ads to an audience with a specific need, interest and/or demographic.

3. Remember that you are having a conversation when you are tweeting and facebooking. Respond to customers, friends, followers and partners. Ask questions. Answer questions. Make jokes. Be real.

4. Email is still one of the most effective social media tools. Use email campaigns to launch into Facebook and Twitter.

5. Hire a community manager (hint: TrueHero) to train your company on how to run an effective social media campaign. Learn the ropes and then own it.

5 TidBits that are techy, futuristic or interesting facts within social media.

6. Technologies that are shaping the future of social media http://on.mash.to/hUEoon

7. Are you using Facebook Deals? http://zd.net/dPMKf7

8. 200,000 people checked into Super Bowl Sunday via FourSquare  – the largest venue yet.

9. Fashion Brands like Kate Spade and Ann Taylor are using Tumblr to show-off their latest pieces. http://on.mash.to/igTf6w

10. A Movement Began with Outrage and a Facebook Page That Gave it an Outlet http://nyti.ms/h6LG8s

If you want to more information on how to socially grow your business leave a comment or question. Connect with us on Facebook and Twitter